Illustration for the IBM Supply Chain press ad which formed part of IBM’s Smarter Planet Outcomes campaign. Our illustration acknowledges that every mighty river can be traced back to a simple stream; a flow of babbling water with little choice but to carve out its own unique path between innumerable pebbles, rocks and boulders.
Creative direction & art direction by Chris Van Oosterhout at Ogilvy. Creative direction & writing by Rob Jamieson at Ogilvy. Art production by Leslie D’Acri and Elizabeth Lucas at Ogilvy.
IBM – Supply Chain