Category idents (including a behind-the-scenes look at the Drop Matrix mechanism) which were created for Visuelt, the annual Norwegian design awards show. For individual descriptions and to see all seven sequences, please visit our Vimeo site.

We created the Drop Matrix typeface especially for the project and created the video sequence in collaboration with British photographer Jake Walters. The original soundtrack was created by British composer Oswald Skillbard. The Drop Matrix mechanism was designed and built by British craftsman Rodney Forss.

Drop Matrix for Visuelt 2011

Visuelt 2011 — Category idents