A1 silkscreen printed poster celebrating the launch of the Nokia Pure typeface designed by Dalton Maag. Using the Nokia Pure font as a starting point, the spaces between each of the letters that spell out the word ‘pure’ were selected and allocated their own colours. The resulting shapes were silkscreen printed – one on top of the other – using blue, black, warm grey and silver inks. There are 24 ink layering combinations possible from printing these four shapes on top of each other, but only one of these was printed for the Nokia Pure launch in a special edition of 20 prints. Five of the remaining 23 ink layering combinations are also shown here.
All proceeds from sales were donated to the British Dyslexia Association.